How Brett/Robinson Rolled out Amenities to 1,800+ Properties in Just Seven Weeks
Rolling out a new vacation rental amenity program across hundreds, or even thousands, of properties can feel like a major operational shift. Housekeeping teams need support, inventory has to stay on track, distribution centers need clear processes, and the guest experience still has to feel seamless. At sojo, we help property managers make that transition with less guesswork. For Brett/Robinson Vacations, that meant starting with a focused pilot program that allowed their team to test the process, build confidence, and prepare for one of the busiest weekends of the year.
What began as a rollout across just over 200 properties and two distribution centers expanded to more than 1,800 properties across 21 distribution centers in just seven weeks. By Memorial Day Weekend, Brett/Robinson had a tested amenity program in place, a team that understood the process, and the confidence to support 98% occupancy during a high-demand travel period.
Fast Facts
| Company | Brett/Robinson Vacations |
| Market | Coastal / Beach Destination — Gulf Shores & Orange Beach, AL |
| sojo Program | Turn Day Kits (bathroom kits, kitchen kits, and paper goods) |
| Properties Managed | 1,800+ |
| sojo Customer Since | January 2026 |
The Pilot Approach
For Brett/Robinson, the goal was not simply to launch a new amenity management program. The goal was to launch it in a way that supported their team, reduced operational risk, and gave everyone confidence before expanding across their full portfolio. Rolling out to more than 1,800 properties at once would have created unnecessary pressure. Teams would be learning a new process at scale, operational questions would need answers quickly, and small issues could become larger ones before there was time to adjust.
That’s why sojo helped Brett/Robinson begin with a focused pilot across just over 200 properties and two distribution centers. The pilot gave both teams a real-world environment to test the program, refine delivery plans, review inventory needs, and understand how the amenity process would fit into day-to-day vacation rental operations. It was not designed to prove that sojo could ship amenities. It was designed to prove that the vacation rental amenity program could work inside the realities of Brett/Robinson’s operation.
Mike Perkins, our VP of Customers, said the pilot allowed the Brett/Robinson team to gain confidence before expanding.
"They went live with a few hundred units so they could see things, touch things, and train part of their team before expanding."
Starting small gave sojo and Brett/Robinson the opportunity to learn, adapt, and build trust before scaling the vacation rental amenity program across the full portfolio.
How sojo Helped Build Confidence Before Scaling
A successful vacation rental amenity rollout is not just about technology or fulfillment. It has to work for the people managing the day-to-day details: housekeeping teams, operations leaders, distribution centers, and the staff responsible for keeping properties guest-ready. Throughout onboarding, sojo worked closely with Brett/Robinson’s team to understand how their operation functioned, where the process needed support, and how the program could be adapted before the full rollout.
Together, the teams revised delivery plans, adjusted inventory allocation strategies, transitioned two distribution centers to a smart bulk backstock model, and updated custom labeling and color-coding systems so housekeeping teams could identify and organize products more easily in the field.
sojo also spent time onsite with housekeeping managers and operational leaders, answering questions, gathering feedback, and making practical adjustments before expansion. Rather than asking Brett
The result was more than a successful pilot. It was a rollout model that had been tested, refined, and validated before the full expansion began.
Scaling from 200 to 1,800+ Properties in Just Seven Weeks
Seven weeks after the pilot launched, the program expanded from two distribution centers and just over 200 properties to 21 distribution centers and more than 1,800 properties. The rollout was completed before Memorial Day Weekend, one of the busiest periods of the year for vacation rental operators.
For Brett/Robinson, this created a real-world test during a high-demand weekend. The team was able to move into Memorial Day with a tested amenity process, clearer operational workflows, and the confidence that the program could support a much larger portfolio.
When asked how the weekend went overall, the Brett/Robinson team had a simple response:
"We won the weekend... We had lots to celebrate on Tuesday."
By the end of the weekend, Brett/Robinson had reached 98% occupancy and had a scalable amenity program in place. For both teams, the outcome validated the pilot-first approach and showed how a phased rollout can help large property managers move faster without creating unnecessary operational risk.
What other property managers can take from this
For large property managers, a new amenity program does not have to start with a full-portfolio commitment. In many cases, the smarter path is to test the process first, gather feedback from the team, and build confidence before scaling. That’s exactly why sojo meets property managers where they are—whether they’re rolling out amenities across a handful of homes, multiple distribution centers, or a large portfolio with more complex operational needs.
The Brett/Robinson rollout shows how a phased approach can reduce risk while still creating momentum. By starting with a pilot, sojo helped their team validate delivery processes, adjust inventory planning, support housekeeping workflows, and prepare for a much larger rollout before one of the busiest weekends of the year.
For operators evaluating vacation rental amenity automation, the takeaway is simple: you do not have to choose between moving carefully and moving forward. With the right partner, you can test the process, support your team, and scale when the operation is ready.
Want to See How it Could Work For Your Properties?
- Get a sample to experience sojo amenities yourself.
- Explore the catalog to view everything from bathroom kits to paper goods to guest welcome gifts.
- Book a meeting with our team of amenity experts.
- See how it works to learn how sojo helps property managers move from first test to full rollout.
Ready to Make Vacation Rental Amenity Rollouts Easier?
For large property managers, implementing a new vacation rental amenity program does not have to feel like a leap of faith. Brett/Robinson’s pilot-first rollout shows how the right approach can reduce risk, support internal teams, and create a smoother path to scale.
At sojo, we help property managers build vacation rental amenity programs around the realities of their operation, from housekeeping workflows and inventory planning to delivery logistics and guest experience. Whether you’re testing amenities for the first time or preparing to scale across a larger portfolio, our team can help you find the right path forward.
Get a free sample kit or book a meeting with our team to see how sojo can support your properties.
Want to learn more first? Explore the catalog or see how it works.
