Turning 800 luxury vacation rentals in 6-hours
Company Profile
Company Name: 360 Blue
Location: Florida’s Emerald Coast
Market: Luxury vacation home rentals
Property Count: 800+
Employees: 100+
Average Property Size: 4 bedrooms, 3 many bathrooms
Average Nightly Rate: $1,248
Amenities Offered: ECO full bath, ECO kitchen + laundry, pantry and custom branded guest gifts
Before sojo: A typical turn-day
On a typical summer Saturday, the team at 360 Blue is in a turn-day time crunch, flipping upwards of 800 homes in the span of about 6 hours. At 4+ bedrooms per property, every second counts if they’re going to pull it off in time.
Preparation: The team sets out to gather all the bottles of shampoo, conditioner, and other travel-size amenities from their piles of storage boxes. Before sojo, the team at 360 packed all their amenities and created all kitchen packs by hand, making preparation a very labor-intensive process. It took 6-8 employees around 8 hours each to make all the packs, roll trash bags, etc. At the time, 360 Blue had a team of 14, so roughly half of the staff was devoting a whole day to this process. Once they have the product in hand, the team transfers all items into cellophane bag kits for transport to large, luxury properties across a 100-mile stretch of Florida beach.
Time: 8 hours of preparation work, per employee needed
Cost: 6-8 employees needed
Installation: Upon arrival, housekeeping teams have to individually install each item in every room, in addition to their other cleaning and preparation responsibilities. The clock is ticking, and the stress of guest expectations and looming arrival times is amping up.
Total turn-time before sojo: 64 hours/week for preparation
After sojo: A typical turn-day
Delivering a curated, luxury experience to guests at more than 800 properties, with just a few hours to execute, is a daunting task. The powerhouse housekeeping team was doing an amazing job under pressure, but 360 Blue wanted to help alleviate some of that stress. That’s why Mike Perkins, Senior Vice President of Operations, turned to sojo to help them automate their amenity operations and streamline the turn day process.
Automating with sojo
Following sojo’s two-step process, 360 Blue connected its reservation calendar and browsed sojo’s amenity catalog, deciding which products were needed at each specific vacation rental property. Of the vacation rental amenities offered by sojo, 360 Blue utilizes: Lux Curated Package, Custom Packaging, Custom Guest Gifts
Preparation: Instead of sorting through boxes and boxes of stored shampoos and conditioners, amenities now arrive pre-kitted and packaged up specifically for each and every reservation. With these new efficiencies in place, it takes 360 Blue 2-4 employees a day or two to organize and prep amenity packs — and that’s during the heavy Saturday Spring Break, Summer, and Fall Break weeks. During non-peak times of the year, 360 Blue can usually knock preparation out with 2 people in a day or less.
Installation: Beyond improving the preparation process, 360 has saved notable time when it comes to cleaning. 360’s housekeeping teams are set up for speedy success as they unpack amenity products from each property's reservation box. The products in each box are clearly labeled and color-coded by room, making the process as simple as can be. With these product placement efficiencies, the team now spends around 5-10 minutes on each home.
Total turn-time with sojo: Less than 16 hours/week for preparation, 5-10 min/home for installation
“The housekeeping teams are set up for speedy success as they unpack amenity products from the property’s reservation box. The products in each box are clearly labeled and color-coded by room, making the process as simple as can be. Thanks to these product placement efficiencies, the team has more time to focus on other cleaning and turn-day checklist items. ”
sojo is an amenity automation platform for vacation rentals. With more than 20k properties on our integrated platform, we’re able to support property managers and their staff to keep turn days automated from bathroom and kitchen to pantry and more with one goal in mind…to make turn days suck less for property managers of all sizes.
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