Meet sojo

The new standard for vacation rental amenities

Before sojo, amenity management was a mess.

Property managers were spending hours packing kits, chasing down bulk orders, and making last-minute store runs—all for the basics: toilet paper, shampoo, a sponge. Every turn day was a scramble, and no one had built a better way.

It wasn’t a supply issue. It was a systems issue. So we built a better system.

How it started

Founded in 2021 by vacation rental insiders who lived the chaos, sojo is the only amenity automation platform built to think like a property manager—not a supplier.

We connect to your reservation calendar and handle everything behind the scenes: product sourcing, custom kitting, custom branding, and just-in-time delivery nationwide.

 

We know turn days

We’re here to make sure your homes are always stocked and guest-ready. And that your team’s not scrambling on turn day.

So you can stop sweating the small stuff and start scaling the big stuff.

 

Where we are now

Today, 600+ vacation rental managers managing 60,000+ properties across the country trust us to streamline their operations, elevate the guest and owner experience, and bring calm to the chaos of turn days.

From boutique operators to multi-market giants, we’re helping teams build smarter—and breathe easier.

 

"We weren’t trying to reinvent the amenities—we were reinventing the system behind them."

Max Farley
sojo founder

What we believe

Turn days shouldn’t be chaos.

Amenity ops should be smart, not manual.

Your team deserves a system that makes their jobs easier.

Your brand deserves amenities that look like you care.

You shouldn't have to chase down paper towels to scale your business.

Operators should focus on growth, not inventory.

Turn day chaos ends here

If you're still managing amenities the hard way, we can help.

sojo was built by people who get it. Backed by people who’ve done it.