4 ways to create authentic listings and satisfied guest stays
In this Instagram-perfect world, it can be tempting to create listings that are curated to perfection.
Bolstering guest expectations before they get to the property can result in a major let down upon check-in. Use your listing photos and description to help your guests understand what their experience is going to be in the property. Here are 4 ways to create more helpful property listings!
Guest’s are filter savvy
Make sure your property photos aren’t edited in a way that alters the reality of the space. Use local talent, budget friendly real estate photographers to capture your property features.
Resource: HomeJab
Showcase the details
Proactively update listing info and ensure details are consistent across all sites (this is a great task or your seasonal employees in the off-season!) Include things like the type of coffee pot that is in the home, USB ports near the bed, and more. Paint an accurate picture of what your guests can expect the home to look like and whats included during their stay.
Resource: Airbnb Amenities Audit
Highlighting your amenities is essential
Make sure your guests know what is going to be provided to them in the bathroom, kitchen and pantry. And, be sure to indicate the amounts. Are you offering them a start kit or enough for an extended stay? Consider switching to custom branded amenities to drive direct bookings and increase brand awareness for repeat guests.
Resource: Custom Branded Amenities
Furnish the home with the guest in mind
If your listing indicates the home can sleep 12 people, be sure you have a dining and living space that can accommodate everyone. The layout of the furniture in your property should be inviting with intentional design to make every guest feel accounted for. There are budget-friendly and personalized interior design solutions to ensure every home is furnished properly for your guests.
Resource: Havenly
Test to see how authentically your listings are presented by asking guests post-stay if their experience met their expectations. That will help inform which listings you should spend the most time investing in updating using our tips above.
sojo is an Amenity Automation Platform for Vacation Rentals. With more than 20k properties on our integrated platform, we’re able to support property managers and their staff to keep turn days automated and the products a welcome surprise to their guests.
Want to see what all the hospitality hype is about? Claim your free sample kit here.